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Marketing

The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management, and entrepreneurship. Students develop knowledge and skills in the foundational areas of marketing (economics, human relations, and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing, and distribution/logistics), as well as in international marketing, management and entrepreneurship.

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A student works at a school store.

2023 - 2024 Cluster Enrollment Data

High School Programs

Female 18,821

Male

20,324

Total Enrollment

39,145

Teachers

349

Middle School Programs

Female 7,605

Male

9,013

Total Enrollment

16,618

Teachers

53
*A teacher may teach in more than one career cluster.
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Students discuss around a table.

The Marketing Cluster includes the following pathways:

  • Fashion, Merchandising, and Retail Management Pathway
  • Marketing and Management Pathway
  • Marketing Communications and Promotions Pathway