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Marketing

The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management, and entrepreneurship. Students develop knowledge and skills in the foundational areas of marketing (economics, human relations, and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing, and distribution/logistics), as well as in international marketing, management and entrepreneurship.

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Marketing

2019 - 2020 Cluster Enrollment Data

High School Programs

Female

14,421

Male

15,318

Total Enrollment

29,739

Teachers

477

Middle School Programs

Female

6,908

Male

8,125

Total Enrollment

15,033

Teachers

41
*A teacher may teach in more than one career cluster.
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Marketing

The Marketing Cluster includes the following pathways:

  • Fashion, Merchandising, and Retail Management Pathway
  • Marketing and Management Pathway
  • Marketing Communications and Promotions Pathway