The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management, and entrepreneurship. Students develop knowledge and skills in the foundational areas of marketing (economics, human relations, and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing, and distribution/logistics), as well as in international marketing, management and entrepreneurship.
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2022 - 2023 Cluster Enrollment Data
High School Programs |
Female | 18,248 |
Male |
19,267 | |
Total Enrollment |
37,515 | |
Teachers |
350 | |
Middle School Programs |
Female | 7,081 |
Male |
8,352 | |
Total Enrollment |
15,433 | |
Teachers |
51 |
*A teacher may teach in more than one career cluster.
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The Marketing Cluster includes the following pathways:
- Fashion, Merchandising, and Retail Management Pathway
- Marketing and Management Pathway
- Marketing Communications and Promotions Pathway