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Marketing

The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management, and entrepreneurship. Students develop knowledge and skills in the foundational areas of marketing (economics, human relations, and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing, and distribution/logistics), as well as in international marketing, management and entrepreneurship.

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Marketing

2020 - 2021 Cluster Enrollment Data

High School Programs

Female

13,345

Male

14,735

Total Enrollment

28,080

Teachers

301

Middle School Programs

Female

6,054

Male

7,221

Total Enrollment

13,275

Teachers

44
*A teacher may teach in more than one career cluster.
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Marketing

The Marketing Cluster includes the following pathways:

  • Fashion, Merchandising, and Retail Management Pathway
  • Marketing and Management Pathway
  • Marketing Communications and Promotions Pathway