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Marketing

The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management, and entrepreneurship. Students develop knowledge and skills in the foundational areas of marketing (economics, human relations, and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing, and distribution/logistics), as well as in international marketing, management and entrepreneurship.

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Marketing 21-22

2021 - 2022 Cluster Enrollment Data

High School Programs

Female

16,933

Male

17,596

Total Enrollment

34,529

Teachers

326

Middle School Programs

Female

6,429

Male

7,292

Total Enrollment

13,721

Teachers

48
*A teacher may teach in more than one career cluster.
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Marketing 21-22 2

The Marketing Cluster includes the following pathways:

  • Fashion, Merchandising, and Retail Management Pathway
  • Marketing and Management Pathway
  • Marketing Communications and Promotions Pathway