Back to top

Marketing

The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management, and entrepreneurship. Students develop knowledge and skills in the foundational areas of marketing (economics, human relations, and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing, and distribution/logistics), as well as in international marketing, management and entrepreneurship.

Image
Print shop

2018 - 2019 Cluster Enrollment Data

High School Programs

Female

14,696

Male

15,717

Total Enrollment

30,413

Teachers

461

Middle School Programs

Female

4,750

Male

5,652

Total Enrollment

10,402

Teachers

36
*A teacher may teach in more than one career cluster.
Image
Marketing

The Marketing Cluster includes the following pathways:

  • Fashion, Merchandising, and Retail Management Pathway
  • Marketing and Management Pathway
  • Marketing Communications and Promotions Pathway