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Marketing

The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management, and entrepreneurship. Students develop knowledge and skills in the foundational areas of marketing (economics, human relations, and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing, and distribution/logistics), as well as in international marketing, management and entrepreneurship.

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Marketing 21-22

2022 - 2023 Cluster Enrollment Data

High School Programs

Female 18,248

Male

19,267

Total Enrollment

37,515

Teachers

350

Middle School Programs

Female 7,081

Male

8,352

Total Enrollment

15,433

Teachers

51
*A teacher may teach in more than one career cluster.
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Marketing 21-22 2

The Marketing Cluster includes the following pathways:

  • Fashion, Merchandising, and Retail Management Pathway
  • Marketing and Management Pathway
  • Marketing Communications and Promotions Pathway